Several weeks ago, I wrote about how an image may be worth more than a thousand words in the context of a documentary. There are just certain milestones in our lives that we want to record for future generations to enjoy whether it be our family or others. In addition to a more historical perspective, there are also financial motivations for using high quality images in other applications such as real estate, which was highlighted in an article provide by the Wall Street Journal
The article highlights research conducted by a Seattle-based brokerage firm using data on homes listed in the Boston and Long Island markets by measuring the difference between the asking price and the closing price of homes. I do not need to regurgitate the information in the article, but they did find a correlation between high quality images with a better closing price. What I disagree with though is they attribute high quality image with an SLR. That is a very simplistic view of the world in my opinion. Photography is painting with light. Professional photographers utilize many different types of cameras, not just SLRs. In fact, many architectural photographers use a view camera as opposed to as an SLR. Others prefer to use a rangefinder. My point is, it’s not the equipment but the operator who knows about lighting and composition. The two should not be confused with one another. I have seen a lot of over/underexposed and out of focus images taken with an SLR.
So if you are in the process of selling your home in this tough economic environment and need all the help you can get to differentiate your dwelling from all the other real estate in your neighborhood with for sale signs, then have a professional photograph the interior and exterior of your home. House For Sale or Home for Sale is no longer enough.